Photographed by Kevin Tachman

“It’s the lip color that you wish you were born with,” says editorial makeup legend Linda Cantello of the quintessential “not-too-cool, not-too-warm pink” lipstick shade she designed for Giorgio Armani, which debuts tomorrow a.m. at armanibeauty.com for twenty-four hours only. And she should know: Exactly one year ago this weekend, Cantello hand-mixed the color backstage for models walking in Armani’s One Night Only New York runway show using raw pigments from the fashion house’s growing mobile lab, which allows her to formulate uniform, bespoke hues backstage on the spot. Called Urban Nude, the lipstick may appear as a deep berry in the tube, but the hydrating formula goes on sheer to replicate “that perfect bitten lip that was so big in the nineties.” It may be available for one night only, but we plan on stocking up on enough to last us indefinitely.

Giorgio Armani Urban Nude Lipstick Limited Edition

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Giorgio Armani Urban Nude Lipstick Limited Edition

Photo: Courtesy of Giorgio Armani

Photo: Courtesy of Giorgio Armani

The post Why Giorgio Armani’s Limited Edition Lipstick Is The Ultimate No-Makeup Makeup Shade appeared first on Vogue.