For Grayscale PR founder Fallon Nachmani, personal style is less about trends and more about investment pieces that can transform any look—particularly jewelry. Her agency specializes in lesser-known jewelers from around the world, including the U.S., Brazil, and Lebanon, so she knows a thing or two about upgrading a minimal outfit with avant-garde extras. Whether she’s spending a day in her Tribeca office or attending a black-tie event, she relies on statement earrings, a classic watch, or a cluster of bracelets to pack a punch—sometimes all of them at once.
Her approach to her job is specialized, too. After a decade of working in the industry, she noticed that designers—particularly young and emerging designers—wanted a more intimate, hands-on PR experience. That means she’s constantly working on fresh concepts for her clients, from traditional press to collaborations and parties. Transitioning her look from day to night is key—here, she tells Vogue.com how she does it.
A Minimal Uniform With Statement Add-Ons
My everyday style is a mix of simple, neutral clothes with colorful jewelry and accessories. My favorite color combination is probably all-white with my blush Acne Studios Foin coat—outerwear is always my favorite part of an outfit! My Acne leather jacket is also a staple, and I’ve been wearing my Céline Bam Bam ankle boots almost every day. When I was at Paris Fashion Week last month, I bought a pair of Gucci loafers with pearl-studded heels, which are surprisingly versatile—I’ve been wearing them with dresses, jeans, and wide-leg pants.
David Webb ring, $6,800, davidwebb.com; Chloé chunky-knit wool sweater, $1,650, net-a-porter.com; The Row Folina slim-leg stretch-cady trousers, $650, matchesfashion.com; Acne Studios mock leather biker jacket, $1,485, matchesfashion.com; Gucci leather mid-heel loafer, $1,100, gucci.com; Hermès Maîtres de la Forêt silk twill scarf, $395, hermes.com
Photo: (Clockwise from top left) Courtesy of davidwebb.com; Courtesy of net-a-porer.com; Courtesy of matchesfashion.com; Courtesy of matchesfashion.com; Courtesy of Gucci; Courtesy of Hermès
Luxe Day-to-Night Upgrades
Since I don’t have time to go home and change after work, I typically transition my workday look for evening with jewelry and shoes. I keep an extra pair of Céline heels under my desk, and I always have my clients’ jewelry collections at the office, so it’s very convenient to borrow one of their pieces! I’ll add a large earring, like my favorite onyx drops from Ara Vartanian, a collar necklace from Mizuki, or an amazing diamond lariat by Deborah Pagani. Starting with a great dress makes it even easier—I love visiting Fivestory on the Upper East Side. My friend Claire [Distenfeld] has the most amazing taste, so it’s a one-stop shop.
Altuzarra tie-dye asymmetric button-front dress, $2,295, neimanmarcus.com; Monique Péan red fossilized dinosaur bone with white diamond pavé oval ring, $9,980, moniquepean.com; Ara Vartanian onyx turquoise black and white diamond earrings, $17,770, editorialist.com; Lizzie Fortunato large stonewear serving bowl, $110, lizziefortunato.com; Ara Vartanian octopus ring, price upon request, for information: ara.com.br; Ara Vartanian whip earring, price upon request, for information: ara.com.br; Rolex Oyster Perpetual timepiece, price upon request, for information: rolex.com; Mizuki Keshi white pearl open cuff, $2,350, stoneandstrand.com
Photo: (Clockwise from top left) Courtesy of Neiman Marcus; moniquepean.com; Courtesy of editorialist.com; Courtesy of lizziefortunato.com; Courtesy of ara.com.br; Courtesy of ara.com.br; Courtesy of Rolex; Courtesy of stoneandstrand.com
Working in Multiple Time Zones
Typically, my mornings begin with a coffee and email check, as many of my clients are overseas in Europe, Lebanon, and Brazil. Then I’ll either head to a breakfast meeting (my favorites are Sant Ambroeus in Soho or Little Park in Tribeca, near my office!) or to Equinox for a quick class before heading into work.
My typical workday consists of brainstorm sessions in the office, editor meetings, phone calls with clients, and a lot of emails. Whether I’m sending out information on a new store opening, pitching a collection launch, or visiting a designer’s studio, every day is different, and that’s what excites me.
A Nontraditional Approach to PR
I worked at several agencies in New York for ten years prior to starting my own. I’ve always loved and focused on fine jewelry and accessories, so it was natural for my agency to prioritize those areas. But I’m interested in design, art, and travel, too, so I’ve also incorporated a few of those brands into our roster—I recently signed Gentle Monster, a Korean eyewear brand; Tokyobike, a Japanese bicycle company; and Le Sirenuse, a beautiful hotel privately owned by the Sersale family on the Amalfi Coast.
I think the traditional PR agency model has changed, and designers are looking for a more hands-on, flexible, and nontraditional model—especially when it comes to fine jewelry.
Gentle Monster Kaiser BRD1 sunglasses, $190, gentlemonster.com; Philip Crangi chain with horseshoe charm, $850, philipcrangi.com; Sophie Buhai everyday egg pendant, $550, modaoperandi.com; Selim Mouzannar Istanbul Collection diamond and blue sapphire earrings, $2,235, for information: selimmouzannar.com; Noor Fares rhombus pinkie ring, price upon request, for information: noorfares.com; Noor Fares Amore Cabochon ring, $8,840, fivestoryny.com
Photo: (Clockwise from top left) Courtesy of gentlemonster.com; Courtesy of phillipcrangi.com; Courtesy of modaoperandi.com; Courtesy of selimmouzannar.com; Courtesy of noorfares.com; Courtesy of fivestoryny.com; Courtesy of gentlemonster.com
Taking Style Cues From Mom
My dream growing up was always to move to New York and work in the industry—I used to cover my walls in tear-outs from all of my favorite magazines! My Ukrainian mother was also a major inspiration for me—she always brought home amazing finds from her weekly trips to New York, and I loved watching her try on pieces from Jil Sander, Chanel, Prada, Dries Van Noten, you name it. Her jewelry was always very classic, though—tennis bracelets, diamond earrings, small gold hoops. Those are items I wear every day now, and then I’ll mix in something more experimental.
Rachel Comey indigo denim slim legion pants, $225, avenue32.com; Charlotte Chesnais petal silver and gold-plated earrings, $503, matchesfashion.com; Deborah Pagani mini pill pendant necklace, $4,240, barneys.com; Acne Studios Valda wool- and cashmere-blend coat, $1,415, matchesfashion.com; Saint Laurent French moccasin in black and white leather, $695, ysl.com; Fendi smocked-front cotton-poplin top, $1,456, matchesfashion.com; Sophie Buhai Mepplethrope silver cuff, $1,200, net-a-porter.com
Photo: (Clockwise from top left) Courtesy of matchesfashion.com; Courtesy of net-a-porter.com; Courtesy of Barneys; Courtesy of matchesfashion.com; Courtesy of Saint Laurent; Courtesy of matchesfashion.com; Courtesy of avenue32.com
A Lifelong Obsession With Jewelry
Jewelry-making is an art form. I believe in the power of gemstones and the energy they give off. The relationships designers and jewelers have with stones and the process behind creating a piece is endlessly fascinating to me. Also, many of the traditional jewelry houses and brands are family-owned, so the techniques are passed down for generations. That creates a very unique dynamic that requires trust, respect, and love of the craft. Jewelry is very sentimental, too, of course: Every piece evokes a memory.
Mixing Classic and Cutting-Edge Pieces
As far as my favorite jewelers go, I have to start with JAR, who is an absolute genius—I think he may be the greatest jeweler of our time. David Webb is an American icon, and his jewelry continues to inspire as the house reintroduces some of his vintage pieces. And Van Cleef & Arpels creates absolutely timeless, whimsical, and magical high jewelry.
Many of the designers I work with now are among my all-time favorites, too. Ara Vartanian is a Brazilian jeweler based in São Paulo who makes the most incredible one-of-a-kind pieces. He uses very special stones and unconventional settings, like two- and three-finger rings, hook earrings, and inverted diamond studs. I love Mizuki’s baroque pearls, and Noor Fares creates really imaginative and playful crystal jewelry. Selim Mouzannar is a French-Lebanese designer whose colorful jewels set in rose gold are inspired by Beirut, and have a very feminine touch. When I do wear fashion jewelry, Lizzie Fortunato’s statement earrings are a go-to.
Gap true wash slim-fit shirt, $40, gap.com; Fernando Jorge Stream Lines 18-karat gold earrings, $2,750, net-a-porter.com; Van Cleef & Arpels vintage Alhambra necklace, $11,100, vancleefarpels.com; J.Crew slim broken-in boyfriend jeans, $115, jcrew.com; Monique Péan fossilized jet cuff, $3,600, moniquepean.com; Tabitha Simmons Leticia black splitsuede sandal, $625, tabithasimmons.com
Photo: (Clockwise from top left) Courtesy of Gap; Courtesy of net-a-porter.com; Courtesy of Van Cleef & Arpels; Courtesy of J.Crew; Courtesy of moniquepean.com; Courtesy of tabithasimmons.com
Collecting Future Heirlooms
Unsurprisingly, some of the most treasured items in my wardrobe are accessories—Hermès silk scarves from my mother-in-law, a Rolex Datejust watch I got for my birthday, a Philip Crangi yellow-gold horseshoe pendant necklace that my husband bought me for good luck, a vintage YSL pin-striped blazer, and a pair of ’90s-era soft yellow Jil Sander pumps that my mother gave me.
Transitioning to a Spring Work Uniform
Once the weather warms up in New York, I’m going to be rotating through white shirtdresses, a Proenza [Schouler] off-the-shoulder top, Altuzarra’s green tie-dye button-front dress, and accessories—obviously! I’m definitely investing in a new pair of Gentle Monster sunglasses, plus Tabitha Simmons sandals, and Céline ballerinas. I wish I could wear Chloé’s Fall collection right now—I already have the shag haircut, and I loved all the long, lightweight dresses and little neck-scarves. And I’d love to add more Gucci to my wardrobe, particularly those ’80s sunglasses and ankle socks.
The post This Fashion Insider Builds Her Wardrobe Around an Epic Jewelry Collection appeared first on Vogue.