Photo: Thomas Skou
Photo: Thomas Skou
Karen Marie Ørsted, aka MØ, is a 26-year-old Danish singer-songwriter whose electro-pop sound has a pulsing synth that, when she performs, makes her signature high ponytail-braid come to life. As she shakes her shoulders or tips her head back and forth, her plait swings across her face, cutting through the air as she sprins before landing with a small pulse at the nape of her neck. As audience members who saw her tonight at the Pitchfork Music Festival in Paris can attest, it’s a mesmerizing hair performance—with a cool, clean-faced singer attached. “I can’t wear much on my face because I’m quite active onstage and it will run into my eyes,” Ørsted says, but she doesn’t need costume-y flair to captivate. Before going on stage, she mists volumizing spray into her long brown hair, flips her head over, and plaits it. “It’s funny to me when, on photo shoots, hairstylists tease it and use all kinds of product to arrange it because I’ve always done it quickly out of necessity,” she says of her low-maintenance approach.
Her makeup is mostly by necessity as well—MAC Brow Set for her strong eyebrows, MAC waterproof mascara that won’t slide down her face as she sweats, and a layer of MAC foundation—but she considers her simple makeup a beauty mantle that’s been passed down from fellow low-glam musicians. “I really admire Kim Gordon,” she says. “Her look had that tomboyishness but is still sexy.” Ørsted even wears a Gordon-inspired dark nineties mauve lip sometimes when she takes the stage. “It takes about two minutes for it all to rub off on the microphone, but I like to make a pretty entrance.”
Recently, Ørsted created a slow, smooth cover of the Spice Girls classic “Say You’ll Be There” that has more than 1.2 million plays on her SoundCloud, so it’s no surprise that Sporty Spice—who wore pop’s original high pony—is also a major style influence. But Ørsted’s main beauty staple is “just beautiful skin!” While on the road, she drinks tons of coconut water (“I heard it is the most hydrating.”), and in each city her tour manager finds her a yoga class. “You have to remember to do those tiny things for yourself,” she says, “it’s the most important part of any work in a way.”
The post The Beauty Rules According to MØ: Her Signature High Braid and Love of Sporty Spice appeared first on Vogue.