Nail polish collaborations—with fashion labels, magazines, and celebrities—are a regular part of the beauty conversation these days, and Tenoverten is no stranger to the concept. In recent years, the New York City–based mani/pedi destination has joined forces with J.Crew and SoulCycle on limited-edition custom shades. Lacquer and liquor make for decidedly less likely bedfellows, yet the nail brand’s latest partnership—a blush pink manicure color created in partnership with Yes Way Rosé—feels entirely logical to those familiar with the nuances of the Provençal wine’s distinctive peach-tinged hue.
“They’re a perfect pairing,” says Yes Way Rosé cofounder Erica Blumenthal, who started thinking about the connection between a glass of rosé and a well-manicured hand while sitting down to drinks with Tenoverten cofounder Nadine Ferber at the New York City boîte Tiny’s and the Bar Upstairs (where the façade just so happens to be pink). And Blumenthal’s reasoning goes one step beyond aesthetics: She and partner Nikki Huganir founded their popular wine content and commerce platform on a love for drinking the varietal—as well as the free-spirited, summer-loving culture that goes hand in hand with the chilled, warm-weather beverage. Their universally flattering pink polish, appropriately called “Rosé Vibes,” is no exception—channeling the optimistic hue, while acting as an unexpected neutral that works on hands and feet.
According to Ferber, the polish (which launches tomorrow) fills a seasonal color gap in Tenoverten’s self-titled collection. Plus, she adds, it was an excellent way to harness the “really creative and fun energy” that has earned Yes Way Rosé its loyal legions of Instagram followers—not to mention its own wine, a just-launched Napa Valley pinot noir rosé called Summer Water that seems destined to disappear just as quickly off shelves.
Yes Way Rosé X Tenoverten Rosé Vibes Nail Polish, $18, available June 30, 2015 exclusively at shop.yeswayrose.com, and Tenoverten salons for a limited time.
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