As one of fashion’s true chameleons, Sasha Pivovarova has been asked to take on a variety of guises over the years. Skilled at channeling the dark, weird, and avant-garde, Pivovarova has never shied away from the outlandish or the extreme within her work. Perhaps that’s why her latest endeavor feels so unexpected. As the newly announced face of Michael Kors Collection’s Resort campaign, Pivovarova switches gears to represent the brand’s breezy, all-American ethos. Following in the footsteps of Kors’s longstanding model muses Carmen Kass and Karmen Pedaru, Pivovarova poses for a series of Mario Testino images that target the brand’s favorite topics: glamour, travel, and luxury. For Pivovarova, who first began working with the designer back in 2007 and opened his Spring 2016 runway show, the experience of working on the campaign provided her with even more quality time with one of the industry’s most affable talents. “Working with Michael was a pure pleasure and joy,” says Pivovarova. “[His woman] is confident, elegant, and chic!”
The Kors campaign gave Pivovarova, long counted on for her edgy sensibility, a welcome opportunity to show a fresh element of her persona. As a model, mother to 3-year-old Mia, and artist, Pivovarova is considerably more down to earth than the unorthodox figures she often portrays. In the decade since her career’s start, she’s worked to live up to those at-times lofty images. “I have learned to be as strong and confident as the women I represent in photographs,” she says. Testino’s pictures bring the confident element of her personality to the forefront while offering her the chance to embody a whole new aesthetic of easy glamour. “The range of my work is very wide,” says Pivovarova. “As much as I love to portray a character, I also love portraying a more natural, elegant persona—particularly when I get to enjoy the sunshine in comfy, elegant clothes.”
Given the effortlessness of the final product, one might assume Pivovarova doesn’t need to try in front of the camera, but her method of attaining the perfect pose is informed by her knowledge of art. As a lifelong painter with a love of abstract portraiture, she approaches modeling through the eyes of a creator: “I pay a lot of attention to composition in my art, and I will often shift myself or change a pose according to the golden triangle rule of photography composition,” says Pivovarova. “I am not afraid to experiment—sometimes going beyond what is traditionally beautiful is what makes a great picture.”
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