No denying that Prada is the epitome of cool. And what could be cooler than turning something laughably cheesy into something utterly desirable? Like, say, taking the questionable fashion from the 80s show Miami Vice and remaking it into something that you’d actually wear. That you want to wear. That’s exactly what designer Miuccia Prada did with her spring 2014 collection—all tropical florals and loose tailoring—and now we have the seasonal campaign to hammer the point home. Prada alum and actor Dane DeHaan once again stars in the campaign, shot by lensman Steven Meisel, looking all sorts of Zoolander as he nails the whole dead-eye-casual-slouch thing. Nicely done.
More campaign images, after the jump.