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It’s clear that the secret to making money is how you play the game. Cashletics, the most recent clothing line launched by Tanner Gonzalez owner, Gregory Tanner, represents this idea. The practical design of the Colorado streetwear brand, based in Denver, shows the struggle associated with earning money in the streets and the creativity that is associated with the struggle. The collection represents the fun aspects of making money.

According to Lisa Curtis with Forbes Magazine, the most important aspect to any business is the ability to hustle. Hustle implies ambition—moving towards goals, spreading ideas, and achieving goals, all while making as much money as possible along the way. A hustle, like all games, also recognizes failure. Companies like Facebook with their “Fail fast, fail often” motto allows for greater success, argues Curtis. No one ever stumbles upon success; it takes work and ambition to. Similar to any sport, it takes training and failures before you win. People try all kinds of ways to make money. Creativity is always found in a hustle because you have to be better than your competitors.

The made in Colorado collection recognizes the inherent hustle of earning cash. By wearing Cashletics you become a player in the game—sometimes you win and sometimes you lose, but you can never abandon the sport. Regardless of the necessities of survival, Cashletics represents the fun of the game that keeps you going back for more. No matter how many times you beat everyone else, there is more to be won. And that is what makes the game fun.

Once you learn the tricks to game, wear Cashletics to show off your superior skills to the competition. The practical street wear focused clothing line began with the graphic tee and has since expanded. The brand can be purchased online and will hit stores later this summer.