Earlier this fall, Karolina Kurkova sent photographers into overdrive when she stepped out wearing a shocking red Armani Privé fringe coat and an identical shade of crimson lipstick at a Fashion Week party in Milan. From the look of things, the supermodel may have rewritten an unspoken beauty rule in the process. After a summer of no-makeup makeup and model-off-duty buns, coordinating your lipstick shade to your look—with its carefully planned-out, made-the-effort implications—suddenly feels fresh again for fall. And what better backdrop to make the point than a colorful statement coat? Spotted in New York this week, Rihannas cool pink pout and pastel topper provided an elegant counterpoint to her casual dark denim and Timberlands. In town to celebrate the 10th anniversary of Thakoon’s self-titled fashion label, Lily Aldridge wore a rose silk duster and identical flesh-toned lipstick. The result? A new level of color cohesion that gave new meaning to the term match point.

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