Sometimes you have to read between the lines. Like, say, when Coach unveiled their renovated flagship in downtown Manhattan last week, it was hard to ignore the fact that the new design had a strong focus on their male customers—a reaction to their rapidly growing menswear business. About time, too. We’d like for others to take the same route and give the guys a little love when it comes time to shop.
So, what’s new? Well, nearly a third of the 3,720-square-foot space is now dedicated to their men’s accessories, as well as their recently expanded ready-to-wear collection (including outerwear and knits). In addition to more acreage dedicated to the brand’s array of male-oriented leathergoods, there’s now a separate men’s entrance that leads to an interior outfitted with dark wood floors, slate gray walls, and chrome and leather furnishings. All of which sends the subliminal message to stop by, browse, and pick a few things up while you’re there. And with the holidays upon us, it couldn’t be better timing.
Coach, 79 Fifth Avenue, New York, NY 10003, 212-675-6403