Photo: Courtesy of Hunter
It would’ve been difficult to top the staging at Hunter last season, which saw models walking on water down the runway, quite literally. And yet, as the lights went up on the new collection today, it was clear that creative director Alasdhair Willis had a few more tricks up his sleeve. A giant cube sitting smack-bang in the middle of the space was illuminated by video art of a Hunter-branded submarine that swam by the guests in the front row, among them Willis’s wife, Stella McCartney, and her father, Paul McCartney, the man who cowrote the songbook for a certain brightly colored submarine.
Photo: Courtesy of Christy Osborne
That vivid digital seascape made for a nice background to the British heritage brand’s waterproof fare. Lightweight anoraks in desert tones were layered up with colorful knits and paired with rubber studded clutch bags. After last season’s elevated take on the classic Wellington, the idea of the heeled rubber boot went to new heights with chunky platform shoes that will certainly put stylish club kids head-and-shoulders above the fray. “Hunter’s been adopted by a younger audience since festivalgoers started owning it as a uniform,” said Willis after the show. “Up until recently, they’ve only had one shoe to choose from.” And it’s true that as much as the sturdy rubber soles were a nod to the brand’s country-living roots, you could imagine these cool new shoes and boots dancing from the city onto the fields of Glastonbury or Coachella—and back again.
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