On Sunday afternoon, the young MSGM founder Massimo Giorgetti proved he’s living the frenzied millennial life with style. Backstage, his friend and collaborator, the wildly inventive Italian artist Maurizio Cattelan, was on hand to offer his support. “Top-issimo,” Cattelan said, hugging the young designer, who collaborates on the artist’s vibrant shirts. Outside the venue, it was a street star’s dream, underlining the brand’s place in the street style orbit. MSGM remains a sartorial choice for those stylish, photogenic ladies regularly featured on Tamu McPherson’s blog, All the Pretty Birds. It was only natural, therefore, that birdsong opened the show (and generated several thousand tweets), and that his models walked the catwalk in feathered slide shoes and slick silk separates embroidered, embellished, and printed with various feathered creatures such as kingfishers, sparrows, and hummingbirds. They deftly negotiated raised metal walkways that smartly ensured that even those loyal supporters standing at the back of the venue had the opportunity to post their Instagram shots.
Backstage, Giorgetti said that reading the novel Freedom, by his favorite author, Jonathan Franzen, had influenced his designs. The novel’s theme—specifically, its preoccupation with birds and music—led to pretty prints and a slightly darker edge to his designs. Macramé (could this be Milan’s handicraft of choice this season?) was worked with a robust athleticism and a neon color palette. The most Tweet-worthy highlights were translucent plastic rain jackets and skirts with a floral design (perhaps best worn over heavier fabric)—more evidence that the world is moving in a more public direction.
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